OUR TEAM

OUR STORY

Vivid Imagination Inc. was born in the wake of Hurricane Sandy in 2013, when a digital storytelling
project at P.S. 43 transformed into something unforgettable. The student-created documentary didn’t
just earn awards and media attention, it ignited pride, visibility, and the belief that every young person
deserves to see their story reflected back with power.

In that moment, we realized we weren’t just teaching tech skills—we were unlocking student voice.
Empowerment through digital technology became our compass, guiding every program we’ve built since.
Today, our priority remains the same: to ensure students gain real, transferable
skills that open doors to jobs, careers, and college pathways.

Our mission has never wavered. Today, we illuminate the stories of marginalized communities.
through immersive technology—helping students navigate and shape a world that’s evolving
faster than ever. Our learning spaces spark curiosity, build confidence, and prepare
young people to lead with skill, creativity, and purpose.

The future belongs to those
who can imagine it.

MEET OUR TEAM of innovators

Branden Baskin

Executive Director/ CEO

Builder. Creator. World Explorer.

Branden Baskin is the heart behind Vivid Imagination — a builder, creator, and big-dream believer dedicated to helping young people discover what’s possible. As CEO, he brings his passion for STEM, drones, and immersive technology into classrooms with a spirit of joy, curiosity, and community. As a lifelong martial artist, Branden believes in discipline, exploration, and staying grounded in purpose. Above all, he is a loving father who leads with compassion and keeps family at the center of everything he builds. His mission is simple: ignite imagination, open doors, and create opportunities for every learner.

Elaine Porcher

VP of Development

Youth Advocate. Watercolor Warrior.

For more than 20 years, Elaine Porcher has designed youth development programs, crafted conflict-management curriculum, and facilitated leadership development workshops for parents, educators, and students. As VP of Development (and a true NYC native), she supports schools in redefining tech education. Through her work with Vivid Imagination, Elaine is on a mission to ensure marginalized students gain the tech-forward skills they need to compete —and win—in a world that refuses to stand still. She resides in Edgewater NJ with her partner Jay and their favorite plant, Henry.

Kelly Butcher

Director of Operations

Systems Strategist. Warm-Hearted Wanderer.

Kelly Butcher holds a bachelor’s degree in mathematics and a master’s degree in education. She began her career as a computer programmer before answering a calling to nurture young minds, eventually becoming a teacher for future scientists. In her current role at Vivid Imagination Inc., she strengthens processes, systems, and daily operations so the organization can focus on inspiring and teaching students through innovative technology-driven learning experiences. Kelly and her husband split their time between Austin, Texas, and the Boston area, where they enjoy traveling, exploring rail trails across the Northeast, and spending time with family—pursuits that continue to fuel her passion for meaningful learning.

Nicolette Calandra

Program Manager

Educator. Weekend Getaway Guru.

Nicolette Calandra is thrilled to be part of the Vivid Imagination team, bringing her passion for teaching and learning to every project she supports. She holds a Master’s Degree in Educational Leadership and a Bachelor’s Degree in Elementary Education, grounding her work in both experience and research-based practice. Nicolette spent eight wonderful years in the classroom before transitioning into her current role, where she continues to champion strong instruction and joyful learning. Outside of work, she loves spending time with her husband and their two energetic little boys, exploring new destinations, and traveling whenever adventure calls.

Vivid Imagination Inc. (VII) is a New York City-based initiative.
dedicated to equipping all people with the advanced educational
programs that empower them to craft and share their own stories.

The acronym VII holds deep, intentional meaning. Not only does it represent
the Roman numeral for 7—symbolizing completeness and legacy – it also reflects
our brand’s spirits and synchronicity. Victory In Innovation is more than a motto;
it’s a movement.

We didn’t simply choose this name – it chose us.
We’re here to inspire the next generation of visionaries, creators, and innovators.

JOIN THE MOVEMENT

Connect with us to bring meaningful, innovative tech
enrichment to your school community today.